A Reflection of semester I

First semester of MACE has come to an end and it doesn’t seems like it has been just four months since I am here. These months looks like a long journey of enrichment and  learning which we grasped during our lectures. Each session of “Managing a Creative Business” module was intriguing and I tried to…

Importance of finance for an Entrepreneur

Finance has never been my cup of tea since high school days and I never came across this subject throughout my interior design bachelor’s degree period, neither during job. But after two weeks of establishment of our course (MACE) in Kingston University, I acknowledged that we have a lecture for Entrepreneurial Finance. But, we are…

Brand Management

Brand Management require thorough knowledge of “Brand”. In simple words, brand management is defining a brand, positioning it and delivering its value. But what is a brand? We are aware of multiple brands and personally use many of them in our daily life. But what does a brand represent? There are a many definitions to…

Copyrights Reserved

Copyright is a law that protects any original creative human expression as recorded in a ‘fixed’ form (i.e. written down, recorded or saved to digital media). It is a bedrock for creative industries and a tool for people working in it to protect their work. Copyrights protect: literary works, artistic works, broadcasts, typographic arrangements, sound…

Advertising in Business

Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor (Kotler P.). This definition of advertisement is revised now by changing trends and acceptability of creativity by customers. What is the last ad you remember which encourages you to buy a product? What was unique about…