Reflective Personal Development Journal

‘Experiencing the creative industries’ It started with introduction of D&AD competition where I had to choose a brief from their given list of different firms. I went through each one of them and selected the McKinsey brief. McKinsey Design together with The Case for Her set a brief on menstruation taboo and how can it…

Agile PM learning

During the session, I was encouraged to learn about Agile Project Management. Agile PM is an approach based on delivering requirements iteratively and incrementally throughout the project life cycle. The core of agile is the requirement to exhibit central values and behaviors of trust, flexibility, empowerment and collaboration. I have also of becoming a business…

A poem by ‘Betty’

A poem! Yes a poem! I was looking for a different idea for my brief. While searching and reading online articles, I had many ideas. Like sharing Instagram stories, targeting you and encouraging them to come for a marathon via an online campaign, making a dance video advert, a sports event etc. However, some of…

D&AD Sprint: The Case for Her

Attended sprint organised by McKinsey Design and The Case for Her on Saturday, 9th February 2019. As mentioned in my previous blog, I have participated in D&AD New Blood awards. To gain more helpful insights on the brief, I attended the sprint. There were mentors from The Case for Her, Mckinsey Design, a few partners…

Tough Love : Criticism

After doing regular critiques during our lectures in class, I realized how important they are to help in our developing path. While working on our D&AD competition brief, we had critique sessions every Tuesday to help each other by giving valuable feedback. It is a part of our ‘Experiencing the Creative Industries’ module, where I…