‘DTC Buses’ on the urge of Innovation

In our recent lectures we got insights about business models and how they work. There are ample of definitions for business model i.e. a plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of financing. But as per Peter Drucker (Father of modern management) it…

‘Dawn of a new journey’

A few months down the line I left my job and I was uncertain about what to do next in life. Look for a job change or relocate or may be hunt for a post graduate course which can help me develop my skills more. I was searching different options and came across this course…

Copyrights Reserved

Copyright is a law that protects any original creative human expression as recorded in a ‘fixed’ form (i.e. written down, recorded or saved to digital media). It is a bedrock for creative industries and a tool for people working in it to protect their work. Copyrights protect: literary works, artistic works, broadcasts, typographic arrangements, sound…

Advertising in Business

Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor (Kotler P.). This definition of advertisement is revised now by changing trends and acceptability of creativity by customers. What is the last ad you remember which encourages you to buy a product? What was unique about…

Shabby Chic Strategy

A strategy is important to succeed in a business. It helps us understand where we are positioned in market, upcoming opportunities, strengths weakness and plenty more. I took further insights from the second edition of “Strategy Theory and Practice” (Clegg S. Schweitzer J., 2017). Whilst studying the case study of “Shabby Chic” in the Strategy …

New Venture Development

In our second session, we were introduced with New Venture Development and its integration in start-ups. New venture development is a way through which most individuals come up with an innovative idea and develop it by generating a product or service. It involves a strategic framework which states how entrepreneur will manage and direct their…

‘Designer User Maker’ An Experience

Last Friday, our MACE and IME teams visited ‘Designer Maker User Exhibition’ which is the only permanent exhibition hosted by The Design Museum and it’s free for all visitors. As soon as we entered the atrium heading towards the exhibition at second floor, we looked around the place and were enthralled by the architectural beauty…