First Trade Fair

Preparations for first trade fair started in first week of January 2019. It was conducted in Kingston Business School Atrium on 24th January 2019. At first we were confused with how many products shall we produce. Later we decided to take review on our first 2-3 MVP (Minimum Viable Product). A Minimum Viable Product is…

The Case for Her: chosen brief

I have recently come across D&AD competition. D&AD is firm started by art directors and designers in 1962, to celebrate creative communication and raise standards within their industry. Since then, they have been conducting competitions every year and it has become a global community. As a non-profit advertising and design association, all D&AD’s surpluses go straight into programmes…

Dragon’s Den

“7th December 2018” The most awaited day has come. We have been continuously preparing for this and we are all set to pitch! A small recap before talking about the event – As I have mentioned in my previous blogs that we have to come up with a startup and we already have set up…

Design thinking process

Daniel Pink writes in his book A Whole New Mind, “Abundance has satisfied, and even over-satisfied, the material needs of millions–boosting the significance of beauty and emotion and accelerating individuals’ search for meaning. This means as more as we improve and meet our basic needs, our desires will keep increasing. We expect better and sophisticated…

Re-design challenge

In our initial sessions we had an activity in which we had to redesign a gift-giving experience for our partners. First we had a interview of each other in groups of two and asked them what all gifts they have given to their loved ones, what difficulties they faced while selecting gift for their partner,…